You are invited to attend:

Building Your Brand & Connecting to Your Audience through Digital Media

Thursday, December 11, 2014, from 12:00 – 2:00 PM
100 Cummings Center, Beverly, Conference Room 221-E

Your audience is out there somewhere on the digital media, yet navigating the right path to reach them can be confusing and overwhelming with so many social media choices: LinkedIn, Twitter, Facebook, to name just a few. And that’s just social media! You need to think about your digital presence too. How is your website? Can people find your business in search engines? What about referral, rating and aggregator sites? Would a blog help build your brand, or is that just a waste of time and key strokes?

How can you think about digital media AND run your business at the same time?

In this interactive workshop, Digital Marketing Expert Dr. Janine Jacques will take the guessing (and fear) out of choosing the right digital tool for your message by breaking down the DNA of each social media platform. Dr. Jacques will focus on the following areas.

-Creating your value proposition

-Developing your marketing message and choosing the appropriate medium for your message

-Learning new strategies to navigate the digital platforms

-Repurposing content across a variety of social media outlets

-Maximizing your digital presence while minimizing your time commitment

About the Speaker

Dr. Janine Jacques is the Program Chair for Bachelor’s of Science in Digital Marketing at New England College of Business in Boston. Her area of expertise is Digital Media, more specifically, media richness and how the characteristics of the Internet media impacts consumer and donor intentions. Dr. Jacques speaks regularly to audiences who are eager to learn new strategies to navigate the digital platforms to promote their products, services, causes, or professional careers.