March 17th InnoVentures U – User Acceptance Done Right

Designing your product for a customer is hard.  How do you ask questions without “selling”?  How do you get the information you need to build the right product for the right price without biasing the sample?  How do you ensure quality actionable results?  How do you set up the experiment so that you’ve got the optimum product before you take it to market?

How do you ensure that customers will accept and use the product properly?

InnoVentures U:  March 2016

They Said What?  User Acceptance Done Right

Thursday, March 17, 2016, Noon to 1:30 pm,
Cummings Center Conference Room 221-E

Asking the right questions means that you will be surprised by answers now – before you’ve spent time and money – as opposed to surprised later by non-adoption and non-compliance!

Goddard Engineering uses basic research principles to guide their customer design and human factors engineering.  They’ve adopted a strong research protocol and methodology.  They are willing to share their knowledgewith the NSIV Community.

Why You Should Attend:  Why spend money and time building something nobody wants?  You always have to do customer discovery – learn a structure for doing it!  Don’t sell, learn!

Presenter

 Corey Smigelski, General Manager,  Goddard Technologies

I enjoy innovating and learning from experts all over the design and product development industry. Matching my skills and experience with partners across the medical and consumer products industries helps me build value for clients and partners.

Corey has served as both the GM and the Vice President of Business Development at Goddard Technologies.  He has also spent considerable time talking to customers while at Granite Communications, Patriot Energy, and WSI Corporation.Goddard Technologies specializes in full cycle product development. Our diverse skill set includes mechanical engineering, industrial design, QA/RA activities and all phases of regulatory support for FDA compliance.