You are invited to attend:
Creating Successful Partnerships: Begin with the
End in Mind
Thursday, October 9, 2014: 12:00 pm to 2:00 pm
100 Cummings Center, Beverly — Conference Room 221 E
Strategic Partnerships (aka strategic alliances) are critical for startup survival and growth. Ideally, they will give you access to new customers, new technology, expanded markets, and greater revenues. As the concept “strategic partnership” implies, a partnership is first and foremost strategic. In other words, structuring a successful partnership requires rigorous preparation, a well-developed strategy, a vision, and a mutual understanding of your and your prospective partner’s needs and wants — all before you entertain the idea of forming a partnership or agree to come to the table with a prospect.
Using case studies and lessons learned, Expert Lawrence Kaufman will highlight the critical success factors that make for a successful partnership and the common mistakes that make for a failed one. He will give you practical tools and advice that will address:
• Your Needs: “What do I want out of this partnership?” Market access? Technology? Money? Board position?
• Sanity Checks: “Does this partnership (really) make sense?” For example: Are our goals aligned?
• Managing the Partnership (read: Expectations): “What kind of partnership is this?” Short? Long? Joint Venture? Who does what? What if things don’t work out?
This is an interactive program, so we encourage you to share your war stories, successes, business challenges, and questions.
About the Speaker: Lawrence Kaufman
Dr. Lawrence Kaufman is a business leader with C-level experience in a wide variety of technology-based firms. He is currently an advisor to UNC, Inc., Interim Operations Officer for GeoGo, and an advisor to Blopboard, Inc. He was a director of MEMSIC, Inc., a public company selling MEMS-based systems and with operations in Wuxi, China. He was also a co-founder, CEO, and director of Sionex Corporation, an early-stage company producing proprietary miniature chemical detectors. He earned a B.S. in physics from Rensselaer Polytechnic Institute and a Ph.D. in solid state physics from Tufts University.
Cummings Center Conference Room – 221E
100 Cummings Center
Beverly, MA 01915
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